Streamlining Real-Time Operations
PULSE Mobile App for Retail Distribution Centers
Project Overview
Pulse is a mobile-enabled application available as part of the “Plan – Execute – Analyze” suite of applications, primarily targeted for distribution centers. The application provides real-time visibility into warehouse operations and enables users to make adjustments or perform corrective actions efficiently.
Problem Statement
Distribution centers face several operational challenges that impact efficiency and productivity, including:
- Lack of real-time visibility: Operations managers and associates struggle to track ongoing processes and identify bottlenecks.
- Inefficient workflow management: Manual processes and disconnected systems lead to delays in decision-making.
- Limited corrective action capabilities: Without instant access to operational data, warehouse staff cannot proactively address issues.
- Fragmented communication: Lack of a centralized communication system leads to delays and errors in task execution.
Goal
- Enhance Real-Time Visibility: Provide live data on warehouse operations to help managers track performance.
- Improve Workflow Efficiency: Streamline execution processes and reduce reliance on manual tracking.
- Enable Proactive Adjustments: Allow users to make data-driven corrective actions in real time.
- Optimize Communication: Improve collaboration between teams through integrated messaging and alerts.
Design Process
Emapthy Maps
To further refine our understanding, we created an Empathy Map for each persona, capturing.

User Research
We conducted one-on-one interviews and shadowed users on-site to understand their workflows, challenges, and expectations. Associates emphasized the need for task prioritization and quick inventory access, while managers highlighted bottlenecks in real-time KPI monitoring and task delegation. Observations revealed inefficiencies caused by constant back-and-forth between workstations and floor tasks.
User Personas
Using insights from interviews and observations, developed primary personas

Process Flow
New associates receive guided onboarding through the app, including key functionalities.

Ideation
Wireframes
Brainstormed potential solutions, including
- Mobile dashboards for real-time performance tracking.
- Task assignment and live status updates.
- Alerts for operational issues.
- Seamless integration with existing warehouse systems.

Final Design
UI Design
High-fidelity prototypes were developed to simulate the final product. Interactive designs were tested to refine the user flow and ensure usability.

Testing
Conducted usability testing with warehouse associates and managers.
- Simplified the navigation structure based on user feedback.
- Improved data visualization for better operational insights.
- Enhanced notification system to prioritize urgent alerts.